What makes a great piece of digital content and how can sports organisations maximise the commercial opportunities that they can provide?...

This week in #sportsbiz & #digisport has been dominated by the chat about #NFTs and the wider Web 3.0 opportunity. Whilst I don’t profess...

I was thrilled to join Craig McFarlane on the latest episode of the 🎙Football Kit Memories Podcast 🎙. In the episode we talk about -...

We are now half way through "Project Restart" and the Premier League has provided a blueprint to other sports around the world of how to...

I am delighted to have made my podcast debut with Richard Gillis and the guys at Unofficial Partner talking about the commercial...

The sports industry is going through unprecedented times. No prospect of any live sport for the coming weeks leaves broadcasters, rights...

At a time when staying connected to your fan base is more challenging than ever, my friends and colleagues at Voiceworks.ai can help you...

Last weekend, it was reported that the Six Nations is due to sign a multi-million pound rights deal with Sky TV, taking one of the...

Last week, Thomson Reuters announced that they are using AI Deepfake Video technology to produce an AI Sports Reporter capable of...

The traditional commercial model within major sports organisations typically features two main functions - Sponsorship / Partnership...