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NFTs.... Are we missing the point?

This week in #sportsbiz & #digisport has been dominated by the chat about #NFTs and the wider Web 3.0 opportunity. Whilst I don’t profess...

Project Restart - What Have We Learned?

We are now half way through "Project Restart" and the Premier League has provided a blueprint to other sports around the world of how to...

Bridging The Gap

The traditional commercial model within major sports organisations typically features two main functions - Sponsorship / Partnership...