First Five Yards x Unofficial Partner - My Top 10 Digital Executions
What makes a great piece of digital content and how can sports organisations maximise the commercial opportunities that they can provide?...
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robgevertz
Jan 28, 20222 min
NFTs.... Are we missing the point?
This week in #sportsbiz & #digisport has been dominated by the chat about #NFTs and the wider Web 3.0 opportunity. Whilst I don’t profess...
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robgevertz
Aug 20, 20211 min
Podcast Appearance - Football Kit Memories
I was thrilled to join Craig McFarlane on the latest episode of the 🎙Football Kit Memories Podcast 🎙. In the episode we talk about -...
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robgevertz
Jul 7, 20204 min
Project Restart - What Have We Learned?
We are now half way through "Project Restart" and the Premier League has provided a blueprint to other sports around the world of how to...
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robgevertz
Jun 26, 20201 min
Unofficial Partner Podcast - Audio Strategy
I am delighted to have made my podcast debut with Richard Gillis and the guys at Unofficial Partner talking about the commercial...
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robgevertz
Apr 14, 20205 min
So What Now?... Solving The Sports Content Puzzle
The sports industry is going through unprecedented times. No prospect of any live sport for the coming weeks leaves broadcasters, rights...
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robgevertz
Mar 27, 20201 min
Premium Content During the Sports Shutdown
At a time when staying connected to your fan base is more challenging than ever, my friends and colleagues at Voiceworks.ai can help you...
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robgevertz
Mar 2, 20202 min
Live Sports - Paywall vs Free To Air: Missing The Point
Last weekend, it was reported that the Six Nations is due to sign a multi-million pound rights deal with Sky TV, taking one of the...
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robgevertz
Feb 17, 20202 min
AI Deepfake Video - A Global Opportunity
Last week, Thomson Reuters announced that they are using AI Deepfake Video technology to produce an AI Sports Reporter capable of...
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robgevertz
Jan 10, 20201 min
Bridging The Gap
The traditional commercial model within major sports organisations typically features two main functions - Sponsorship / Partnership...
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