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HELPING SPORTS ORGANISATIONS MONETISE THEIR DIGITAL FOOTPRINT

 

OUR STORY

It was often said of footballers like Teddy Sheringham or John Terry that the “first five yards was in their head’, meaning that their tactical awareness was such that it gave them an extra advantage.  We feel that metaphor applies in the commercial space too, that better strategic thinking trumps all in generating successful sports partnerships. 

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WHAT WE DO

First Five Yards is a boutique digital sports consultancy founded by Rob Gevertz.  Within his career, Rob has worked in senior commercial positions at organisations such as Sky Sports, talkSPORT and most recently City Football Group (Manchester City FC).  With over 15 years of digital media experience at some of the biggest sports organisations in the UK, he is well positioned to find the right solutions to help your business reach it’s commercial goals.  First Five Yards aims to deliver maximum commercial value to our clients through creating new revenue opportunities utilising existing content and assets within their current business.  This is done through bridging the gap between the Commercial Sales and Digital Media functions within sports organisations

COMMERCIAL CONTENT STRATEGY

How can you generate more revenue from your existing content?

Repackage and repurpose your current content to suit the needs for existing or future commercial partners.

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DISTRIBUTION DEVELOPMENT

Allowing your content to reach new audiences

Identify new platforms and publishers to generate additional reach for your existing content, as well as creating new income streams through content partnerships

 

CLIENTS

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HALFSPACE

The Signals and Engagement Agency

Across five offices and three countries, Halfspace are a team of marketeers, analysts, filmmakers, creatives and strategists that are changing the definition of the word ‘agency’.
We uncover the hidden signals behind your audience and then deliver the engagement needed for growth

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SPORT INDUSTRY GROUP

Where Sport and Business come together

Sport Industry Group promotes business across the sport sector, bringing the industry together through a series of world-class events, leading editorial content and a genuinely unparalleled network of influential figures from across the British and international sporting landscape.

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HWY61

The Neil Reynolds Podcast Network

Hwy61 are producers of The Neil Reynolds Podcast, creating original and branded content every week throughout the NFL season. They have a rich background in sport, with their podcasts streamed to a global audience. Podcasts launching in 2020 include series on Bruce Springsteen, Chelsea FC, sand even the Berlin Wall.

Hwy61 and First Five Yards are collaborating on commercial opportunities for the Neil Reynolds Podcast Network.  Neil is the UK's foremost NFL journalist as well as the host of Sky Sports' NFL coverage.

 

GALLERY

 
 

TESTIMONIALS

Valued Partnerships

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MANCHESTER CITY FC

”Rob was a valuable member of the department, bridging the gap between our content and partnerships team.  He always looked at our content with a commercial eye but still understood the editorial pressures.”  Michael Russell, Head of City TV & Social Media

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SPORTS KITCHEN

“Very pleasing to work with.  WONDERFUL communication and patience working through complicated deals.  It would be my pleasure to work with Robert again”. Mark Lugo, CEO

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FANTASTEC

“ I have known Rob for several years while he was at City. For me he’s a terrific blend of creativity and business nous. Rob knows every aspect of football business, and the digital space. This blend helps us greatly to craft our digital football products, giving them the best chance of success in football’s ever evolving digital landscape.”  Simon Woollard, Product Development Partner

 

CONNECT WITH US

Get in touch to learn more about how we can add value to your organisation.  Give us a call, drop us an email, send us a WhatsApp or slide into our DMs...

First Five Yards
Creative Works
7 Blackhorse Lane
London
E17 6DS

+44 (0)7894 090838

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