HELPING SPORTS ORGANISATIONS MONETISE THEIR DIGITAL FOOTPRINT
It was often said of footballers like Teddy Sheringham or John Terry that the “first five yards was in their head’, meaning that their tactical awareness was such that it gave them an extra advantage. We feel that metaphor applies in the commercial space too, that better strategic thinking trumps all in generating successful sports partnerships.
WHAT WE DO
First Five Yards is a boutique digital sports consultancy founded by Rob Gevertz. Within his career, Rob has worked in senior commercial positions at organisations such as Sky Sports, talkSPORT and most recently City Football Group (Manchester City FC). With over 15 years of digital media experience at some of the biggest sports organisations in the UK, he is well positioned to find the right solutions to help your business reach it’s commercial goals. First Five Yards aims to deliver maximum commercial value to our clients through creating new revenue opportunities utilising existing content and assets within their current business. This is done through bridging the gap between the Commercial Sales and Digital Media functions within sports organisations
COMMERCIAL CONTENT STRATEGY
How can you generate more revenue from your existing content?
Repackage and repurpose your current content to suit the needs for existing or future commercial partners.
Allowing your content to reach new audiences
Identify new platforms and publishers to generate additional reach for your existing content, as well as creating new income streams through content partnerships
The Signals and Engagement Agency
Across five offices and three countries, Halfspace are a team of marketeers, analysts, filmmakers, creatives and strategists that are changing the definition of the word ‘agency’.
We uncover the hidden signals behind your audience and then deliver the engagement needed for growth
SPORT INDUSTRY GROUP
Where Sport and Business come together
Sport Industry Group promotes business across the sport sector, bringing the industry together through a series of world-class events, leading editorial content and a genuinely unparalleled network of influential figures from across the British and international sporting landscape.
The Neil Reynolds Podcast Network
Hwy61 are producers of The Neil Reynolds Podcast, creating original and branded content every week throughout the NFL season. They have a rich background in sport, with their podcasts streamed to a global audience. Podcasts launching in 2020 include series on Bruce Springsteen, Chelsea FC, sand even the Berlin Wall.
Hwy61 and First Five Yards are collaborating on commercial opportunities for the Neil Reynolds Podcast Network. Neil is the UK's foremost NFL journalist as well as the host of Sky Sports' NFL coverage.
MANCHESTER CITY FC
”Rob was a valuable member of the department, bridging the gap between our content and partnerships team. He always looked at our content with a commercial eye but still understood the editorial pressures.” Michael Russell, Head of City TV & Social Media
“Very pleasing to work with. WONDERFUL communication and patience working through complicated deals. It would be my pleasure to work with Robert again”. Mark Lugo, CEO
“ I have known Rob for several years while he was at City. For me he’s a terrific blend of creativity and business nous. Rob knows every aspect of football business, and the digital space. This blend helps us greatly to craft our digital football products, giving them the best chance of success in football’s ever evolving digital landscape.” Simon Woollard, Product Development Partner