It was often said of footballers like Teddy Sheringham or John Terry that the “first five yards was in their head’, meaning that their tactical awareness was such that it gave them an extra advantage. We feel that metaphor applies in the commercial space too, that better strategic thinking trumps all in generating successful sports partnerships.
THE COMMERCIAL MEDIA OPPORTUNITY
BRIDGING THE GAP BETWEEN COMMERCIAL AND DIGITAL
First Five Yards is a boutique digital sports consultancy founded by Rob Gevertz. Within his career, Rob has worked in senior commercial positions at organisations such as Sky Sports, talkSPORT and most recently City Football Group (Manchester City FC). With over 15 years of digital media experience at some of the biggest sports organisations in the UK, he is well positioned to find the right solutions to help your business reach its commercial goals. First Five Yards aims to deliver maximum commercial value to our clients through creating new revenue opportunities for your sports organisation across the six core digital pillars.
OWNED & OPERATED CHANNELS
SYNDICATION & PUBLISHER PARTNERSHIPS
WEB 3.0 & SPORTS TECH
First Five Yards were tasked with creating a new digital membership proposition for Serie B football club Como 1907. The project encompassed an audit of current best practice across European football, the delivery of a new membership structure as well as a recommendation for a new VIP membership tier underpinned by NFT technology.
MANCHESTER CITY FC
”Rob was a valuable member of the department, bridging the gap between our content and partnerships team. He always looked at our content with a commercial eye but still understood the editorial pressures.” Michael Russell, Head of City TV & Social Media
“Very pleasing to work with. WONDERFUL communication and patience working through complicated deals. It would be my pleasure to work with Robert again”. Mark Lugo, CEO
“ I have known Rob for several years while he was at City. For me he’s a terrific blend of creativity and business nous. Rob knows every aspect of football business, and the digital space. This blend helps us greatly to craft our digital football products, giving them the best chance of success in football’s ever evolving digital landscape.” Simon Woollard, Product Development Partner
CONNECT WITH US
Get in touch to learn more about how we can add value to your organisation. Give us a call, drop us an email, send us a WhatsApp or slide into our DMs...
First Five Yards
20 Red Lion St
London WC1R 4PS
+44 (0)7894 090838