OUR STORY
It was often said of footballers like Teddy Sheringham or John Terry that the “first five yards was in their head’, meaning that their tactical awareness was such that it gave them an extra advantage. We feel that metaphor applies in the commercial space too, that better strategic thinking trumps all in generating successful sports partnerships.
THE COMMERCIAL MEDIA OPPORTUNITY
BRIDGING THE GAP BETWEEN COMMERCIAL AND DIGITAL
First Five Yards is a boutique digital sports consultancy founded by Rob Gevertz. Within his career, Rob has worked in senior commercial positions at organisations such as Sky Sports, talkSPORT and most recently City Football Group (Manchester City FC). With over 20 years of digital media experience at some of the biggest sports organisations in the UK, he is well positioned to find the right solutions to help your business reach its commercial goals. First Five Yards aims to deliver maximum commercial value to our clients through creating new revenue opportunities for your sports organisation across the six core digital pillars.
AREAS OF EXPERTISE
SOCIAL PLATFORMS
OWNED & OPERATED CHANNELS
DIGITAL PARTNERSHIPS
SYNDICATION & PUBLISHER PARTNERSHIPS
AUDIO CONTENT
WEB 3.0 & SPORTS TECH
PRODUCTS
To make things easier, we have simplified out commercial strategy offering into three core products
Snapshot
Full Evaluation
Evolve & Innovate
Digital Assist
Demonstrate value that can be generated from creating some new partnership assets
Collaborate with a rights holder to add additional digital creativity and innovation to a client partnership pitch
Maximise existing assets, access and resources to generate new revenue opportunities from digital executions
Build on previous project by constantly developing new concepts based on market demand and new technological trends and innovations
CLIENTS
ASTON VILLA FC
First Five Yards were tasked with developing a set of new digital sponsorship activations. The project encompassed collaborating across multiple departments in order to understand what was feasible for the club to deliver. Following this, a new set of sponsorship assets were created and our proprietary media valuation tool was used to showcase potential delivery value to clients.
TESTIMONIALS
Valued Partnerships
MANCHESTER CITY FC
”Rob was a valuable member of the department, bridging the gap between our content and partnerships team. He always looked at our content with a commercial eye but still understood the editorial pressures.” Michael Russell, Head of City TV & Social Media
SPORTS KITCHEN
“Very pleasing to work with. WONDERFUL communication and patience working through complicated deals. It would be my pleasure to work with Robert again”. Mark Lugo, CEO
FANTASTEC
“ I have known Rob for several years while he was at City. For me he’s a terrific blend of creativity and business nous. Rob knows every aspect of football business, and the digital space. This blend helps us greatly to craft our digital football products, giving them the best chance of success in football’s ever evolving digital landscape.” Simon Woollard, Product Development Partner
CONNECT WITH US
Get in touch to learn more about how we can add value to your organisation. Give us a call, drop us an email, send us a WhatsApp or slide into our DMs...
First Five Yards
Work.Life
20 Red Lion St
London WC1R 4PS
+44 (0)7894 090838
