Unofficial Partner Podcast - Audio Strategy

I am delighted to have made my podcast debut with Richard Gillis and the guys at Unofficial Partner talking about the commercial opportunity for sports organisations in the audio space along with my great partners at The pod begins with Sophie Hind introducing the technology and the wider role of audio plays in our lives. This is followed by Jim Salveson diving deeper into the content. I finish up discussing some of the commercial opportunities surrounding podc

Bridging The Gap

The traditional commercial model within major sports organisations typically features two main functions - Sponsorship / Partnership Sales & Activation - Digital Product, Social Media & Content In the past, digital media was seen very much as an add on as part of a sponsorship deal, with more stock being placed into the traditional powerhouse assets of on-kit branding, pitchside boards and interview backdrops. The exposure that these assets generated in the digital space was