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Bridging The Gap

The traditional commercial model within major sports organisations typically features two main functions - Sponsorship / Partnership Sales & Activation - Digital Product, Social Media & Content In the past, digital media was seen very much as an add on as part of a sponsorship deal, with more stock being placed into the traditional powerhouse assets of on-kit branding, pitchside boards and interview backdrops. The exposure that these assets generated in the digital space was